HOW WE DO IT

1. Proprietary research on your consumers, employees, talent, endorsers, influencers, and partners to delve into the social issues that are relevant or meaningful to them

2. Alignment of your brand with the overarching social impact territory (and sub-territories) that will authentically engage the most amount of audiences

3. Establishment of realistic social-impact end-goals that your business can achieve alongside its tribe of loyalists (consumers, employees, etc.)

4. Construction of social impact communications strategies

5. Creation or facilitation of creating public-facing assets and materials (either independently or via your agency or in-house team)

6. Utilization of Heroic Vice assets (social media, web, PR, newsletter, etc.) to highlight the good you are doing

7. Measurement of results and $ achieved to assess any required fine-tuning to public-facing messaging and initiatives moving forward