WHAT WE ARE

Heroic Vice is a strategic consultancy that helps businesses in stigmatized industries profit more by injecting social purpose into their brands and - where advantageous - their organizations.

  The basic premise being that since we as consumers are going to indulge in our pleasures and desires anyway, why wouldn’t we help the social causes we care about at the same time simply by choosing the providers that give us an easy way to feel good about ourselves on two different levels? 

The time has come for a guilty pleasure to simply be a pleasure. See how a little indulgence can add up to a lot of good for the bottom line of your business and our world.